Agency: Free Practice

Client: Nike

Team:
Charlie Boyte / Spatial design
Sophia Feary / Project Mangagement
Adrian Mora & Daniel Whiteneck / Creative Direction
Mariana Maqueda / Studio Operations
Colin Doerffler / Type artwork
Misato Kindness / 3D AV production
Scholz & Friends / Build
Milos Martinovic / Photography
Fran Tore / 3D model

We created the Nike Tech Clubhouse experience for Sneakerville 2023 in Belgrade. The Clubhouse featured a Nike Tech customisation embroidery experience, fitting + styling service, Nike Tech product showcase, and gaming lounge. Already in it’s fifth year, Sneakerville 23is the largest sneaker and music festival in the Balkans with over 25,000 attendees.

We were engaged by Nike for creative strategy & direction, art direction, graphic design, experience design, architectural design and managing production, ultimately bringing the experience to life.

My role as Project Manager and Producer involved end-to-end management and delivery of the experience, artwork, and AV production, including sourcing and engaging the team.