Client: adidas

Agency: adidas in-house Creative Studio

To support the large volume of global and local campaigns for adidas, I led the creation and localisation of creative digital campaigns for Western Europe, focusing primarily on adidas Originals, Football, and Tennis campaigns. 

As a freelance Digital Project Manager within adidas' in-house creative studio, I managed the delivery of more than 100 email and onsite campaigns with an internal team of designers and copywriters, as well as external partners to support with translations and localisations for European markets. 

A core part of my role was not only to ensure campaigns were delivered on time and to budget, but to also ensure high-quality creative output in line with brand guidelines and product toolkits, all while managing multiple stakeholder's needs and creative studio resources.