adidas Back to School campaign
Content production and digital campaign for adidas to drive sales during the ‘Back to School’ period in 2019.
After the commercial success of adidas’ Back to School campaign in 2018, we were briefed to develop and produce the 2019 campaign to help drive sales as kids and students prepared to return to school in 2019.
I lead the delivery of the campaign from initial briefing and concepting, through all stages of production, to final delivery. Despite the relatively low budget and late briefing, the team successfully delivered over 100 assets for digital usage in less than five weeks from the initial briefing.
The campaign included five phases – launch, uniform products, personalisation, back to sport, and outlet. Each phase required its own creative execution to ensure communications stayed fresh and relevant for the duration of the campaign.
