Agency: R/GA Australia

Client: Uber Eats APAC

In the whimsical world of Uber Eats, we embarked on a journey with The Wiggles—a beloved Australian institution known for their infectious tunes, bubbly personas, and unwavering optimism. For the fifth installment of the "Tonight I’ll Be Eating" franchise, Special Group added a unique twist by introducing Simon Cowell as the Grey Wiggle—a character as grumpy and harsh as one would expect from the dry-humored judge.

As social agency for the campaign, R/GA were responsible for social strategy, community management and content production, including a Snap lens and ads.

As Senior Producer for R/GA, I led the team to deliver social strategy, produce and deliver a Snap lens, create iterative and reactive social content, and manage the social accounts for Uber Eats during the campaign.