Capital Records x Paul McCartney content production
Content production for #12daysofpaul – a global launch of McCartney’s newest album.
Website: 12days.mccartneyiii.com
Agency: MediaMonks
Client: Universal Music x Paul McCartney
Press: Paul McCartney Project + CLIO + Twitter
To launch Paul McCartney’s new album McCartney III, MediaMonks were engaged to help launch the album with a film and social content for the campaign.
Due to limited travel in December 2020, MediaMonk’s offices in key cities around the world each coordinated the local production of the reveal of a new song from the new McCartney’s III album. I led the production for Sydney office for the release of ‘Women and Wives’ including the capture of all content.