P&G Oral-B Kids Brushtime Tales
An animated fantasy world to educate Aussie kids about good oral hygiene behaviours through storytelling.
P&G approached MediaMonks to help increase brand awareness of the Oral-B Kids product range and to educate young Australians about good oral hygiene.
Our response was to develop a fun and educational creative platform called Brushtime Tales which launched with a suite of animated stories designed for kids, which weaved brushing behaviours into fantasy stories. These videos and a whole lot more content would eventually be housed on a Brushtime Tales digital hub for kids and parents, creating an ecosystem for a wide range of Oral-B Kids content and products.
I managed the project from pitch to concepting, and through all stages of animation and character development, before finally delivering. The campaign was a big success and outperformed against the set industry benchmarks by over seven percentage points.
