Read about the campaign: MyNikonLife

Client: Nikon Australia

Agency: J Walter Thompson

This campaign was to launch the Nikon D3400 and the KeyMission range in Australia, leveraging the “I AM NIKON” messaging.  The campaign also supported the introduction of a new product feature – SnapBridge – allowing the user to transfer the images from the camera directly to their mobile device.

Using a combination of existing global Nikon assets, as well as the creation of new content, the campaign deliverables included rich media display & social ads, full-page publisher takeovers, social posts and videos.