Apple Pay for ING DIRECT
An integrated campaign to launch Apple Pay with ING Direct across Australia.
To launch ‘Apple Pay for ING DIRECT’ across Australia, ING DIRECT ran a fully integrated campaign where I was responsible for content production – including video and stills photography – as well as managing the delivery of assets for all touchpoints..
The digital campaign included digital strategy, eDMs, targeted social and rich media display ads, and updates to ING DIRECT’s existing website.
