HP Consumer Products stills shoots
Capture a library of images for HP consumer products globally, targeted at Gen-Zs.
Agency: MediaMonks Australia
Client: HP Global
To launch HP’s newest range of laptops and desktop computers globally, HP US engaged MediaMonks Australia to produce a large library of content with a Californian vibe that reflected their Keep it Human brand.
The HP clients were based across the US and as the production was happening during the pandemic, joined the 10 shoot days remotely.
I was the lead producer on the ground in Sydney - the ears and eyes for the client and managing the creatives, vendors, crew and the production company.