Client: EA Games - Australia & Japan

Agency: Digitas Australia

With EA Games launching the Star Wars Battlefront II game later that year, we were engaged to manage the pre-launch campaign through influencer marketing, community management and communications for the Asia-Pacific region. Following the success of the first key milestone, the scope of work increased to include all PR activity for the remainder of the campaign.

For more information about the game, visit Star Wars Battlefront II news

View samples of influencer campaign content:
 Hong Kong | Singapore | Japan | Australia