Brancott Estate
Digital branding, redesign & development of a multi-market ecommerce site.
Based in Marlborough, New Zealand, Brancott Estate is a Pernod Ricard Winemakers brand with a global footprint.
Following a complete rebrand by TBWA New York, the existing Brancott Estate website was out of date both from a design and technical perspective. From planning and strategy, wireframes and information architecture, through to design, development and significant QA, we delivered a new responsive multi-market website for Brancott Estate Wines. The website has market specific versions for the UK, Canada, USA, Australia, New Zealand as well as a ‘global’ version for the rest of the world.
The website is built on the Drupal CMS and is integrated with internal client product and Age Gate APIs. As a global brand with varying products in each country, the website is slightly customised per market and also allows content authors in different countries to manage market specific content.
