Agency: adidas

Client: Lab A – adidas’ inhouse Innovation Studio

Team:

Maarten Apeldoorn / Creative Lead
Johan Ahlqvist / Art Direction, UX & Tech
Luke Welch / Portfolio Management
Richard Askin / Innovation Creative Director
Ronald Kraft / 3D Environment Artist

The Virtual Studio is a custom-built tool we created for internal adidas marketing, creative and UX teams. The Virtual Studio enables the teams to produce photo-realistic product and campaign content within a fully digitised virtual space.

Users enter the Virtual Studio via a VR headset or laptop and conduct a virtual photoshoot with adidas products. The tool offers new ways to create content at lower costs and lead times, while removing common production challenges like weather, cost, logistics, locations,and even the laws of physics – all whilst enabling teams to adapt and iterate long after the ‘shoot’.

As Senior Project Manager I oversaw the delivery of the entire program of work with internal creative team, external development partners and stakeholders.