Agency: adidas

Client: Studio A - adidas’ in-house Creative Studio

The Product Experience Page was a pilot project to redefine the production process and elevate the customer experience for adidas’ premium products.

The PEP pilot explored 3 creative routes to elevate different types of products, each was a project in itself and required separate shoots and productions to deliver.

I led the full program of work through three phases of the project, the pitch, the pilot and the first iteration for a 4D product launch where we scaled and optimised.