Agency: adidas

Client: Lab A - adidas’ in-house Innovation Studio

Team:

Maarten Apeldoorn / Creative Lead
Nadine Kuilboer / Production
Luke Welch / Portfolio Management
Richard Askin / Creative Direction
Woodwork Amsterdam / CG Production
Beyond / Augmented Reality

A global campaign to launch the physical ‘Into the Metaverse’ collection, an extension of the NFT drop, while also piloting new ways of interactive shopping for adidas. We extended the campaign content beyond the typical digital & social touchpoints, and produced interactive content allowing consumers to engage with the products digitally, ultimately increasing intent to purchase.

Within Lab A, we set out to explore consumer reception to interactive 3D and the means to sync multiple channels including film, photo, interactive 3D & AR with a cohesive campaign-branded look and feel.

While piloting the Snap AR shopping experience and Sketchfab, we ran a parallel user research project to understand and measure the reception of these experiences with real users.

As Senior Project Manager, I led the end to end delivery of the campaign, pilots and user research. As there were a number of ‘firsts’ for adidas and due to the varied nature of each parallel piece of work, the stakeholders reached far across the business and required heavy management to keep everyone informed and reassured.